Wave Energy
Wave Energy asked us to help integrate real-time data into their business decision-making and processes; We worked with them to evaluate their current data and look for ways it could be improved. Integrating our up-to-date business information into Wave Energy has given it an edge in finding prospects, managing credit risk and ensuring their data management processes are streamlined.
12%
decrease in customer default rates.
481%
marketing lists updated every day
100,000+
records updated daily
Red Flag Alert is a key partner in helping us minimise risk and streamline our marketing operationsLucy Darch, Managing Director, Business Retail at Northumbrian Water Group
Problem
Wave Energy was looking for ways to enhance its risk management and business development through the better use of data. It got in touch with Red Flag Alert to see if we could help with:
- Using business intelligence to explore growth opportunities in the increasingly competitive water sector, and finding business development opportunities offering the best ROI.
- Mitigating risk, particularly a financial risk with clients or suppliers; this was about having access to information at an early stage so it could take the necessary action.
- Streamlining its use of data so that decisions could be made quickly and then acted upon by employees throughout the organisation. It was vital that key stakeholders were updated in real-time when significant changes occurred. For example, if a customer was experiencing financial distress it was important to know this early so appropriate action could be taken.
- Doing all of this without any disruption to existing processes.
Solution
We began by having a consultation with the key stakeholders at NWG so that we could understand exactly what it wanted to achieve. We also spent time understanding the current state of its data so we could develop a plan for how to best integrate our data into NWG’s existing processes. This is how we worked through the process:
- Once we understood its needs we audited the current data processes, pinpointing areas where there was scope for improved efficiency.
- We developed a plan for how we could implement these efficiency measures into its CRM and data processes.
- Using our API to plug our data into its database we were able to give NWG access to real-time business information on over five million UK businesses.
- This data allowed NWG to address business development, risk, and efficiency issues. The Red Flag Alert database provided rich information thanks to over 40 fields and 142 indicators of financial health, all updated daily.
- With over 1 million business updates every month, NWG set up alerts to be notified of any significant changes related to the businesses it was dealing with.
Outcome
Integrating Red Flag Alert into its operations gave NWG a number of benefits:
- Having up-to-date information enabled it to build highly segmented marketing lists. It developed lists based on sector, location, turnover, and many other different fields.
- The information was up-to-date so its business development team were able to access accurate contact details for the individuals it needed easily meaning the team was able to concentrate on what it does best: selling.
- NWG was able to see early indicators of credit risk. The Red Flag Alert system has a detailed health rating for every business in the UK, allowing NWG to see when risk began to emerge rather than only finding out about these problems when the situation had become more severe. This empowered NWG to make better decisions on the customers and suppliers it chose to work with.
- One of the key requirements from NWG was the ability to get real-time alerts when anything changed that should prompt action. We worked with NWG to set up these alerts and now they has the information they needs to make key business decisions based on solid facts.
Working with Red Flag Alert
“Minimising risk is important for any business. When Wave Energy Business began looking for a partner to help us minimise credit risk within our business we quickly identified Red Flag Alert as a key partner in helping us to achieve this.
As an organisation we have relationships with thousands of customers and suppliers. RFA’s monitoring function allows us to receive automated updates should there be a change in circumstances so that we can take pro-active steps to minimise any potential impact.
The upcoming changes within the Water industry means that there is now added emphasis on identifying new business opportunities across the UK. Red Flag Alert allows us to easily create lists of potential new clients by a wide number of criteria (location, sector, turnover etc.) and also see if they’re likely to pose a credit risk to us in the future through their health rating score.
When bringing in any new supplier it’s essential to minimise disruption within existing processes. RFA have an API which links seamlessly with our existing CRM meaning there is literally no human intervention required from our side.
We are confident that Red Flag Alert will prove to be a key partner in helping to minimise our risks and will lead to a longstanding relationship.”
- Lucy Darch, Managing Director, Business Retail at Wave Energy
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Contact
Red Flag Alert302 Chambers Business Centre
Chapel Road, Hollinwood
Oldham
Greater Manchester
OL8 4QQ