North Norfolk District Council faced a significant challenge in that they lacked comprehensive data about organisations that operated under the radar of traditional business reporting, hindering their ability to effectively support local businesses and constituents, especially during the pandemic. 

This data gap across councils has led to limited information sharing among local authorities, impacting their service provision and future goals. 

Whilst searching for a solution NNDC found Red Flag Alert, a data provider offering a practical and straightforward online portal with comprehensive features and industry leading data Red Flag Alert's gold, silver, and bronze rating system, along with its growth score feature, provided NNDC with the insights into businesses' performance and potential for growth that would allow them the visibility of their business community that they needed to be able to effectively help and support it. 

Following the implementation of Red Flag Alert, NNDC experienced immediate benefits, including enhanced understanding of businesses, more targeted support, and improved decision-making processes. The platform also served as a valuable mailing tool, allowing NNDC to target businesses more effectively and broaden its scope in supporting organisations within the district.

Red Flag Alert effectively bridged the informational gap for NNDC, empowering them to better support local businesses, make informed decisions, and enhance their service delivery to constituents.

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How North Norfolk District Council uses Red Flag Alert's data to target businesses more effectively 

The problem/challenge

The major problem that NNDC faced was that comprehensive SME data can be very difficult to find, especially for those companies turning over less than the £10.2 million reporting threshold.

NNDC realised that the lack of this information was severely limiting to their ability to develop strategy and be a positive force for businesses in their area.

This became especially problematic during the pandemic when access to relevant information was crucial for effective decision-making and resource allocation. As a result, the need for a solution to bridge this informational gap became evident, prompting the search for ways to better identify and utilise the resources available within these hidden gems.

The consequence

For NNDC, lacking useable data caused a knock-on effect to other local authorities. Despite sharing similar goals and aspirations, limited information meant they were less equipped to provide optimal services to neighbouring businesses and customers. 

The need for information became even more apparent as local authorities turned their focus to enhancing their services and becoming the industry leaders in their spaces. 

These data issues began to manifest themselves through the realisation that despite the desire to grow and excel, local authorities were operating with incomplete information about the range of products and services existing in their area.

This gap created a chasm between current resources and future goals, leaving the needs of constituents and local businesses unfulfilled. In a motion to prevent growing tension, NNDC needed to ensure local authorities had the data they needed to improve service delivery and fulfil objectives to appease stakeholders.

The solution

Red Flag Alert is the data provider designed to bridge the gap NNDC was facing. 

Initially, NNDC approached larger names in the industry for demonstrations and pricing, however, Red Flag Alert caught their eye after evaluating our service offering. 

Once a demonstration had been booked, NNDC was clued into how Red Flag Alert compares to other solutions. Our focus on ease of access and useability was emphasised through the ease of use evident across our platform.

Out of the four businesses that pitched to NNDC, Red Flag Alert stood out for its practical and straightforward online portal and comprehensive features, which made accessing and utilising the data hassle-free.

One of the key features that appealed to them was our standout health rating system (featuring gold, silver, bronze and three levels of risk ratings), which provided a clear breakdown of how businesses were performing. 

NNDC required this level of insight, and our services not only provided this but visualised it so it could be accessed and understood by all skill levels. 

The council specifically appreciated the ability of Red Flag Alert to identify struggling businesses, as indicated by the growth flag feature, especially as this feature outlined potential businesses that were facing difficulties but had a strong potential for growth.

Once the implementation process began, our dedicated customer support team trained NNDC staff to use the platform effectively, and integrated it into their existing CRM and workflows to provide the ultimate solution to address the needs and challenges of the local authorities. 

Results and benefits

NNDC immediately experienced a positive impact of Red Flag Alert across their key accounts and their newfound ability to assist larger organisations in overcoming challenges and obstacles within the district. 

By utilising the Red Flag Alert platform, they were able to expand on their existing information about businesses, enhancing their understanding and enabling them to provide more targeted support.

NNDC has been utilising our services extensively, running businesses through checks, analysing their sectors, and examining their directors. This use of Red Flag Alert as a reference tool has facilitated their decision-making process and improved their understanding of the businesses they engage with.

Moreover, our industry-leading platform has been instrumental as a mailing tool, allowing NNDC to target businesses in specific sectors more effectively. By identifying businesses they weren't previously engaging with, Red Flag Alert has broadened its scope and provided a more comprehensive picture of the market, enhancing NNDC’s ability to target businesses for grant support initiatives.

The impact of Red Flag Alert was immediate, as we provided valuable insights and streamlined processes from the early stages of its implementation. Not only did NNDC find it extremely useful across all aspects of their operations, but they are now able to make informed decisions, target businesses more effectively, and ultimately enhance their support for organisations within the district.

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Listen to how we have helped our customers

"We were looking for a partner to enhance the data offering to our clients, and Red Flag Alert have done just that.  They understood our business, our culture, and our aspirations for the future.  We’ve seen some great feedback on our integration, and we are very happy with both the solution and team at Red Flag Alert."

Rob Mead

Strategic Software Projects Director

"We use the search tool to identify businesses in specific geographic areas, with the right number of staff, the right turnover, and a low risk of non-payment. Now we have experienced the benefits of Red Flag Alert, we could not be without it."

Mark Bryan

NSL Telecoms

"From a business development perspective, our brokers are benefiting greatly from the additional information that Red Flag Alert supplies – we’re able to zero in on ideal prospects and build effective marketing lists."

Ben Robert-Shaw

Power Solutions UK