About Red Flag Alert
We help businesses use data insights to grow revenue and protect their company from financial risk
In 2004, we started life as a way to help identify new business opportunities for an insolvency company. Due to our unique ‘health rating’ system and 180,000 daily data updates, it was incredibly successful.
So successful that we quickly realised the intelligence provided by Red Flag Alert could be vital to other businesses, too.
In 2009 we launched our software as a commercial product. Since then, we have helped thousands of companies use data to help them drive growth, avoid risk and remain compliant. We’re now trusted by 1000s of businesses, from large FTSE 100 financial services organisations to SMEs.
You're in good company - These Leaders Trust Red Flag Alert
Meet our team
Mark Halstead
Managing Director
Mark Halstead is the Managing Director at Red Flag Alert. He works with FTSE 100 and ambitious SMEs to help them integrate big data into decision making and critical business processes. With more and more data becoming available, Mark ensures businesses...
Richard West
Chief Revenue Officer
Richard West is the Chief Revenue Officer at Red Flag Alert. Since joining, he has built a sales operation that is growing 40% year-on-year and has increased order size tenfold, all while maintaining profitability and enabling the business to resist venture funding.
James Wilson
Chief Technology Officer
James Wilson is the chief technology officer at Red Flag Alert. He brings a blend of engineering skills and financial services operational expertise. His commercial awareness enables him to understand our customers and build robust solutions.
Jo Goodwin
Marketing & Business Development Director
Jo is a full-stack marketer who has been pivotal in the Red Flag Alert growth story; she drives strategy and project delivery across all channels.
Geoff Charlwood
Operations Manager
Geoff is a seasoned operations and customer success executive; his primary role is ensuring customers have an incredible experience.
Mark Halstead
Mark Halstead is the Managing Director at Red Flag Alert. He works with FTSE 100 and ambitious SMEs to help them integrate big data into decision making and critical business processes. With more and more data becoming available, Mark ensures businesses use the richest and most relevant data to build competitive advantage.
His experience in big data analytics, financial services and strategic leadership enables Mark to provide data solutions in business development, risk and compliance.
As co-founder of Red Flag Alert, Mark oversaw its growth from zero to 450 customers in seven years. He is also co-founder of commercial lender Reparo Finance and commercial finance broker Funding Options.
Mark is regularly asked to provide expert insight on business data for leading industry publications, including Accountancy Today, AccountingWeb, CEO Today, Finance Monthly, AAT Comment, Mortgage Finance Gazette, Estate Agent Today and the Retail Gazette.
Richard West
Richard West is the Chief Revenue Officer at Red Flag Alert. Since joining, he has built a sales operation that is growing 40% year-on-year and has increased order size tenfold, all while maintaining profitability and enabling the business to resist venture funding.
His lean and mean approach to sales blends old-school discipline and process with a modern, millennial-friendly social media strategy.
At Red Flag Alert Richard looks after the day-to-day running of the sales team and provides board-level strategic guidance on growth. Richard has diversified the business into a wide range of sectors and developed a large blue-chip client base including Santander, Close Brothers, Iwoca and Investec.
Richard started his career at GDS International, where he grew the digital marketing iStrategy event from inception to £4m in annual sales. From that success, Richard became the youngest ever continental sales manager at IBM Marketing Cloud, where he was responsible for the APAC region.
Away from leading growth at Red Flag Alert, Richard finds the time to go to the gym, play semi-professional rugby and study for his MBA.
James Wilson
James Wilson is the chief technology officer at Red Flag Alert. He brings a blend of engineering skills and financial services operational expertise. His commercial awareness enables him to understand our customers and build robust solutions.
James has a diverse background in financial services, helping organisations to adopt and use technology to enhance their processes. He also has experience building products from the ground up that solve difficult problems in complex and fast-moving environments.
Early in his career, James co-founded Trinem, a DevOps solution provider specialising in software deployment that was acquired by OpenMake Software in 2014. Later he went on to become the global head of strategy and innovation at Bibby Financial Services, where he was responsible for all aspects of strategy and innovation from ideation to delivery.
At Red Flag Alert James is responsible for building out the sales enablement and digital risk functions, as well as incorporating Trusted Identity Proofing & Corroboration technology into the Red Flag Alert product.