About Red Flag Alert

We help businesses use data insights to grow revenue and protect their company from financial risk

In 2004, we started life as a way to help identify new business opportunities for an insolvency company. Due to our unique ‘health rating’ system and 180,000 daily data updates, it was incredibly successful.

So successful that we quickly realised the intelligence provided by Red Flag Alert could be vital to other businesses, too.

In 2009 we launched our software as a commercial product. Since then, we have helped thousands of companies use data to help them drive growth, avoid risk and remain compliant. We’re now trusted by 1000s of businesses, from large FTSE 100 financial services organisations to SMEs.

You're in good company - These Leaders Trust Red Flag Alert

Meet our team


Mark Halstead

Deputy Chairman

Mark Halstead is the Deputy Chairman at Red Flag Alert. He works with FTSE 100 and ambitious SMEs to help them integrate big data into decision making and critical business processes. With more and more data becoming available, Mark ensures businesses...

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Richard West

Managing Director

Richard West is the Managing Director (formerly CRO) at Red Flag Alert. Since joining, he has built a sales operation that is growing 40% year-on-year and has increased order size tenfold, all while maintaining profitability and enabling the business to resist venture funding.

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James Wilson

Chief Technology Officer

James Wilson is the chief technology officer at Red Flag Alert. He brings a blend of engineering skills and financial services operational expertise. His commercial awareness enables him to understand our customers and build robust solutions.

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Jo Goodwin

Marketing & Business Development Director

Jo is a full-stack marketer who has been pivotal in the Red Flag Alert growth story; she drives strategy and project delivery across all channels.


Natalie Ford

Operations Manager

Natalie is a seasoned operations and customer success executive; her primary role is ensuring customers have an incredible experience.


Shubeeh Imam

Director of Account Management & Customer Success

Shubeeh Imam is the Director of Account Management and Customer Success at Red Flag Alert.

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Elyse Mendell

Inside Sales Manager & Public Sector lead

Elyse is the Sales Manager and Public Sector/Local Government Lead at Red Flag Alert.

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Lyndsey Millard

Finance Manager

Lyndsey is our office manager and joined the team in 2012. Her primary role is to oversee the day to day finance operations within the business.


Jordan Donnelly

Digital Marketing Manager

Jordan Donnelly is the Digital Marketing Manager at Red Flag Alert.