Grow with confidence

Turn early data insights into better decisions with Red Flag Alert.

A stylised illustration of the Red Flag Alert credit risk dashboard

Why we exist

Growing a business today means tighter rules, more complex supply chains, and higher expectations. Many teams still rely on manual checks and outdated reports, which slows work and leaves gaps.

We believe risk decisions should be simple, not stressful. We give you clear, timely information so you can say “yes” to the right customers and no to the wrong ones.

Our story

Red Flag Alert, a VC backed business, was built by data specialists who'd seen the same problem play out too many times: businesses trying to make confident decisions with out-of-date credit reports. Fast-moving risk doesn't wait around, and neither should your data.

In 2004, we developed our proprietary Health Score, measuring business health using real-time risk signals. Since then, we've expanded to full UK company coverage, built API and bank integrations, developed advanced scoring models, and launched a second office in Cardiff.

Our mission has never changed. Today, with AI-driven insight and automation, businesses that work with us stay ahead of risk rather than just reacting to it.

Several images of the Red Flag Alert team smiling and working at laptops or in meetings

“We’ve been working with Red Flag Alert for the last five years in what’s been a steep growth journey for us, and they have been a very, very valuable partner."

Trusted by:

Kennedys logoSantander logoKier builders logoBDO groupStark builders logoiwoca logo

Who we’re built for

We work closely with:

  • Financial services needing fast onboarding and strict compliance
  • Construction firms with complex supply chains
  • Legal firms wanting quicker onboarding and stronger checks
  • Accountants needing modern, efficient due diligence

How we work

How we work matters as much as what our platform does.

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Data you can trust

We use robust, frequently updated data, so decisions rest on facts.

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Transparent partnership

We tune Red Flag Alert to your policies, systems, and risk appetite.

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Customer-first

We listen, learn, and refine the platform based on your real use.

The people behind Red Flag Alert

Behind the platform is a team of risk experts, data specialists, and product developers. What they share is a practical mindset: solve real problems and create tools people actually use.

Richard West
Chief Executive Officer
Mark Halstead headshot
Mark Halstead
Co-Founder
Marc Williams
Chief Revenue Officer
Rebecca Birt
Chief Financial Officer
David Watts
Chief Technology Officer

For our quickest response simply call us on 0330 460 9877 and speak to an expert now!