About Red Flag Alert
We help businesses use data insights to grow revenue and protect their company from financial risk
In 2004, we started life as a way to help identify new business opportunities for an insolvency company. Due to our unique ‘health rating’ system and 180,000 daily data updates, it was incredibly successful.
So successful that we quickly realised the intelligence provided by Red Flag Alert could be vital to other businesses, too.
In 2009 we launched our software as a commercial product. Since then, we have helped thousands of companies use data to help them drive growth, avoid risk and remain compliant. We’re now trusted by 1000s of businesses, from large FTSE 100 financial services organisations to SMEs.
You're in good company - These Leaders Trust Red Flag Alert
Meet our team
Mark Halstead
Deputy Chairman
Mark Halstead is the Deputy Chairman at Red Flag Alert. He works with FTSE 100 and ambitious SMEs to help them integrate big data into decision making and critical business processes. With more and more data becoming available, Mark ensures businesses...
Richard West
Managing Director
Richard West is the Managing Director (formerly CRO) at Red Flag Alert. Since joining, he has built a sales operation that is growing 40% year-on-year and has increased order size tenfold, all while maintaining profitability and enabling the business to resist venture funding.
James Wilson
Chief Technology Officer
James Wilson is the chief technology officer at Red Flag Alert. He brings a blend of engineering skills and financial services operational expertise. His commercial awareness enables him to understand our customers and build robust solutions.
Jo Goodwin
Marketing & Business Development Director
Jo is a full-stack marketer who has been pivotal in the Red Flag Alert growth story; she drives strategy and project delivery across all channels.
Natalie Ford
Operations Manager
Natalie is a seasoned operations and customer success executive; her primary role is ensuring customers have an incredible experience.
Shubeeh Imam
Director of Account Management & Customer Success
Shubeeh Imam is the Director of Account Management and Customer Success at Red Flag Alert.
Elyse Mendell
Inside Sales Manager & Public Sector lead
Elyse Mendell is the Sales Manager and Public Sector/Local Government Lead at Red Flag Alert.
Lyndsey Millard
Finance Manager
Lyndsey is our office manager and joined the team in 2012. Her primary role is to oversee the day to day finance operations within the business.
Jordan Donnelly
Digital Marketing Manager
Jordan Donnelly is the Digital Marketing Manager at Red Flag Alert.
Elyse Mendell
Elyse Mendell is the Sales Manager and Public Sector/Local Government Lead at Red Flag Alert.
Since joining the business last year she has built on her strong sales track record to manage the sales force. Dynamic, energetic and driven to succeed, Elyse attacks everything with a willingness to learn and can do attitude.
She is passionate about connecting problems to solutions and getting to know the economic development world within the public sector has pushed her to combine commercial acumen with a developmental and research led approach.
Elyse is passionate about growing the next generation of #databosses and taking it to the next level, an attitude she has honed through competitive elite sport.
Shubeen Imam
Shubeeh Imam is the Director of Account Management and Customer Success at Red Flag Alert.
Shubeeh looks after the day-to-day running of the Account Management and Customer Success teams in addition to providing insight into product and marketing strategy.
Shubeeh brings over 12 years’ experience building and leading high performing teams at a world leading information services firm.
Understanding that client retention is the key to business growth, Shubeeh is committed to creating and driving a customer centric culture.
Shubeeh has a value centred approach believing that empathy, and truly listening to client feedback, is the key to providing a world class customer experience.
Mark Halstead
Mark Halstead is the Deputy Chairman at Red Flag Alert. He works with FTSE 100 and ambitious SMEs to help them integrate big data into decision making and critical business processes. With more and more data becoming available, Mark ensures businesses use the richest and most relevant data to build competitive advantage.
His experience in big data analytics, financial services and strategic leadership enables Mark to provide data solutions in business development, risk and compliance.
As co-founder of Red Flag Alert, Mark oversaw its growth from zero to 450 customers in seven years. He is also co-founder of commercial lender Reparo Finance and commercial finance broker Funding Options.
Mark is regularly asked to provide expert insight on business data for leading industry publications, including Accountancy Today, AccountingWeb, CEO Today, Finance Monthly, AAT Comment, Mortgage Finance Gazette, Estate Agent Today and the Retail Gazette.
Richard West
Richard West is the Managing Director (formerly Chief Revenue Officer) at Red Flag Alert. Since joining, he has built a sales operation that is growing 40% year-on-year and has increased order size tenfold, all while maintaining profitability and enabling the business to resist venture funding.
His lean and mean approach to sales blends old-school discipline and process with a modern, millennial-friendly social media strategy.
At Red Flag Alert Richard looks after the day-to-day running of the sales team and provides board-level strategic guidance on growth. Richard has diversified the business into a wide range of sectors and developed a large blue-chip client base including Santander, Close Brothers, Iwoca and Investec.
Richard started his career at GDS International, where he grew the digital marketing iStrategy event from inception to £4m in annual sales. From that success, Richard became the youngest ever continental sales manager at IBM Marketing Cloud, where he was responsible for the APAC region.
Away from leading growth at Red Flag Alert, Richard finds the time to go to the gym, play semi-professional rugby and study for his MBA.
James Wilson
James Wilson is the chief technology officer at Red Flag Alert. He brings a blend of engineering skills and financial services operational expertise. His commercial awareness enables him to understand our customers and build robust solutions.
James has a diverse background in financial services, helping organisations to adopt and use technology to enhance their processes. He also has experience building products from the ground up that solve difficult problems in complex and fast-moving environments.
Early in his career, James co-founded Trinem, a DevOps solution provider specialising in software deployment that was acquired by OpenMake Software in 2014. Later he went on to become the global head of strategy and innovation at Bibby Financial Services, where he was responsible for all aspects of strategy and innovation from ideation to delivery.
At Red Flag Alert James is responsible for building out the sales enablement and digital risk functions, as well as incorporating Trusted Identity Proofing & Corroboration technology into the Red Flag Alert product.