Businesses can use customer segmentation to help take control of the sales process, leading to more sales and revenue. In this article, we’ll look at the example of a business that installs bespoke heating systems to see how it could benefit from segmenting its customers.

Data can have a significant impact on how businesses perform. Nowhere is this more the case than in sales, where access to business intelligence can transform the effectiveness of a sales team.

It’s important for businesses to have access to data in their CRM. The more information they have, the more well-equipped sales teams will be when it comes to converting prospects into customers.

There is still a lot of speculation involved in sales. While it’s possible to identify good prospects using intuition, data can help remove the guesswork.

The importance of a good sales presentation for converting leads is immense. They help establish the relationship between buyer and seller and can be a great chance for sales teams to show the benefits of their product.