When targeting prospective clients, it’s crucial to know your audience. If the only information you have about a business is that it comes under the generic classification of ‘Agriculture’ or ‘IT services,’ it’s going to be difficult to build a targeted campaign that really addresses your prospect’s needs.

Businesses can use customer segmentation to help take control of the sales process, leading to more sales and revenue. In this article, we’ll look at the example of a business that installs bespoke heating systems to see how it could benefit from segmenting its customers.

Data can have a significant impact on how businesses perform. Nowhere is this more the case than in sales, where access to business intelligence can transform the effectiveness of a sales team.

It’s important for businesses to have access to data in their CRM. The more information they have, the more well-equipped sales teams will be when it comes to converting prospects into customers.

There is still a lot of speculation involved in sales. While it’s possible to identify good prospects using intuition, data can help remove the guesswork.