CRM & Data
The Dangers of Data Decay
Email marketing databases decay at 22.5% per year and at one large American bank it needed a 100-employee task force to recover a database riddled with inaccurate information.
CRM & Data
When Ince & Co collapsed, it was said to have owed creditors £36 million. One of the issues that contributed to the firm’s decline is thought to be cash flow problems, resulting in part from a decline in turnover and a large WIP book – issues that can hit law firms of any size.