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Poor data can have a hugely detrimental impact on utility brokerages, as the reliability, age and structure of their data can all hinder operations. We understand the issues utility brokerages face and our focus at Red Flag Alert is to provide market-leading business intelligence to allow your business to thrive. Our database covers key information to help power your business:

  • 5 million UK businesses
  • 20 million decision maker details
  • 2.6 million+ telemarketing records, the UK’s largest with TPS/CTPS weekly screening
  • 900,000 GDPR compliant B2B business email addresses available
  • 2.2 million records through our bolt-on Senior Decision Maker email marketing file
  • 2000 new telephone numbers per month 

This data is enriched by our insolvency algorithm which gives you a health rating for any business in the UK. This rating is derived from 142 indicators of financial health and gives you insight into potential financial distress. 

Business Development

  • Our data is updated in real-time so you can access the contact details of key decision makers improving your marketing lists and prospecting. Our data on SMEs is extensive, so for utilities brokers looking to grow their client base Red Flag Alert data is the perfect tool to reach the right people.
  • Using our API means that your forms can be auto-filled; this saves considerable time and energy when updating your CRM so your sales team can focus on closing deals. This also reduces the chance of human error and ensures data is consistently uploaded.
  • Rich data on businesses allows utilities brokers to target specific market segments, whether this is a new vertical, a growing company, or a company in a new geographical region it is easy to build prospect lists. Up-to-date contact details then allow you to reach out to these new prospects armed with the vital information you need to close the deal.
  • Gaining a deeper insight into your clients through our database will allow you to maximise your account-based marketing efforts. You can see if a client is experiencing new growth through the addition of new phone numbers. This can lead to new opportunities, for example, ensuring energy for a new building is contracted through your brokerage.
  • Understand more about prospective clients by using our detailed database; this will give you an edge in sales meetings.
  • Understand the range of business interests a director has, allowing you to approach them about working across their portfolio of businesses.


  • Integrating your existing CRM system into the Red Flag Alert API will ensure your data is updated in real-time and can be viewed in the same way by everyone in the organisation. Once the data is integrated and subsequently enhanced by our proprietary digital insolvency algorithm, you will be able to make quicker and better informed decisions.
  • Provide detailed reports on clients for internal management and key external stakeholders, including the utility providers.
  • Build robust MDM processes. Our database ensures that your data is centralised, up-to-date, de-duped and clean.


  • Our insolvency algorithm will give you a detailed insight on the level of financial distress a business is experiencing. For example, three red flags can indicate imminent insolvency whereas one red flag means the business may have experienced slight financial difficulties but not enough to suggest insolvency is likely in the near future. This valuable information will enable you to make knowledgeable decisions on working with businesses.
  • Pre-screen prospects so you do not waste time approaching customers who won’t pass your credit checking.
  • Search for business sectors who have traditionally large premises and who are therefore likely to have high utility spending.


  • Our data is GDPR compliant meaning it helps you avoid GDPR sanctions.
  • Ensure your outbound email marketing campaigns are compliant.
  • Adhere to AML regulations.

We work with the UD Group

We work with the UD Group, a specialist energy and utility software solutions provider. By working together we are able to provide energy brokerage clients with unparalleled and specific market data, delivered in a way which is tailored to them. The relationship was born out of the need to provide more reliable information in a sector renowned for issues with data. Our collaboration with the UD group will help us deliver market-leading data which is up-to-date, reliable, cleansed and with MPR data included.

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How we helped NSL telecoms

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increase in revenue per client

Read how we helped NSL Telcoms grow revenues and manage risk in its business

How we helped Wave Energy

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decrease in customer default

Read how we helped Wave Energy use data to explore growth opportunities and mitigate risk in its business

How we helped Towergate Insurance

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increase in sales team performance

Read how we helped Towergate insurance gain control of their data processes and see results across the business

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