B2B Sales & Marketing
7 B2B Sales Prospecting Strategies to Improve Your Sales Pipeline
If you work in B2B sales, you'll know how tough prospecting is.
A global pandemic, worldwide supply chain issues, sky-high energy costs, rocketing inflation, and an economic slowdown — the challenges facing businesses today are extensive. Perhaps unsurprisingly, the number of business insolvencies over the coming months is the highest it has been for years and is expected to be similar to that seen following the 2008 financial crisis.
With news that yet another US bank has fallen by the wayside, the financial markets are understandably jittery. The failure of First Republic marks the third major US-based bank to collapse within the past two months, with Silicon Valley Bank and Signature Bank leading the way in early March.
Money laundering is a term most are familiar with, but very few understand the real-world forms and applications that it takes. It is a crime that does real damage, pervading the global economy, with huge amounts of criminal money being laundered each year.
Money laundering continues to be a substantial issue in the UK, causing wide-ranging economic issues and legal ramifications. As regulations get stricter, criminals get craftier, using new techniques to divert cash away from permitted channels and funnel money made from criminal activities.
The previous three years have seen businesses faced with an unprecedented series of challenges; from a global pandemic through to soaring inflation. However, it is the rising cost of energy that has become the biggest threat, admittedly amongst many others, to the survival of many companies.
Adverse media is unfavourable news or information reported across a range of media sources. These are traditional newspapers and news outlets, but in the modern age it also social media, press releases and blogs. Adverse media checks help uncover suspected links to criminal activity and money laundering.
Sales data is data generated from a business’s sales team. For example, revenue per sale and average customer lifetime value (LTV). It encompasses a large range of data, which can be useful in various situations e.g., measuring the efficiency of your sales team, gaining an insight into competitors’ activity, and building efficient strategies to improve organisational decision-making.