What is a Growth Score?

An explanation of the growth score and what each of the bands means.

The Growth Score is an algorithm our data team has uniquely designed to predict the likelihood of business growth. It consists of 4 growth score bands:

Very Likely to Grow:

In testing, 99% of these companies grew. This indicates that this business is highly likely to achieve growth in turnover of 20% or more, scores from 66 to 100.

Likely to Grow:

Most of the companies we tested, grew. This means there is a good chance (more likely than not) that these companies will achieve growth in turnover of at least 20%, scores from 56 to 65.

Unlikely to Grow:

These companies are twice as likely to not grow than grow. They are very unlikely to experience multi-year growth and are much more likely to be a smaller company with an investment in turnover. These companies have a small chance of achieving 20% growth in turnover, scores from 35 to 55.

Very Unlikely to Grow:

Very few of these companies achieved 20% growth in turnover when testing. These companies are least likely to grow, scores from 0 to 34.

Most business owners would prefer to work with companies that are going to grow because growing businesses will have a higher demand for your services and are more likely to spend more in the future.

However, it's important to bear in mind that a low growth score doesn't mean that a company is in financial distress, many large organisations have a low growth score as their size makes it difficult to grow significantly in a short period.

NOTE: We may be doing maintenance if the growth score does not appear on your report. If this issue persists, don't hesitate to contact support - we're happy to help!