Northumbrian Water Group

Why Northumbrian Water chose Red Flag Alert

‘Minimising risk is important for any business. When Northumbrian Water Group Business began looking for a partner to help us minimise credit risk within our business we quickly identified Red Flag Alert as a key partner in helping us to achieve this.

 As an organisation we have relationships with thousands of customers and suppliers.  RFA’s monitoring function allows us to receive automated updates should there be a change in circumstances so that we can take pro-active steps to minimise any potential impact.

The upcoming changes within the water industry means that there is now added emphasis on identifying new business opportunities across the UK. Red Flag Alert allows us to easily create lists of potential new clients by a wide number of criteria (location, sector, turnover etc.) and also see if they’re likely to pose a credit risk to us in the future through their health rating score. 

When bringing in any new supplier it’s essential to minimise disruption within existing processes. RFA have an API which links seamlessly with our existing CRM meaning there is literally no human intervention required from our side.

 We are confident that Red Flag Alert will prove to be a key partner in helping to minimise our risks and will lead to a longstanding relationship.’

Northumbrian Water Group
Lucy Darch
Managing Director - Business Retail at Northumbrian Water Group
Northumbrian Water Group


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