Marketing

Maximise your Marketing ROI  

Red Flag Alert helps you plan and execute your marketing activities by giving you real-time business intelligence on every business in the UK. We understand that marketing ROI is largely dependent on quality data being deployed effectively. With Red Flag Alert we can give your team access to: 

• 6.5 million businesses across the UK
• 20 million director and sole trader details
• 2.6 million+ telemarketing records, with TPS/CTPS screened weekly
• 900,000 GDPR compliant B2B business emails are available
• 2.2 million records available through our bolt-on Senior Decision Maker email marketing file
• 142 indicators of a business’s financial health
• 40 fields of up-to-date business intelligence (inc. turnover, size and location) 

What We Do

1. Aggregate information from over 10 market-leading data owners which generates over 5 million business records, over 20 million directors and sole traders and over 1 million data changes every month.
2. Enrich the data with our proprietary digital insolvency algorithm which incorporates 142 financial health indicators, allows us to generate a detailed view of a business’s financial health and attribute them a health rating.
3. Integrate the information into your CRM providing you with real-time data in your existing platforms
4. Alert you with any relevant changes; whether this is new prospects or changes with existing clients, you will know as soon as those changes happen in real-time. 

Power your Marketing team with Red Flag Alert 

There are many ways this business intelligence powers your marketing efforts; here are some of the best.

•  Segment your market in greater detail. Red Flag Alert allows you to break businesses down by over 40 different variables, so you can be very specific when targeting new users.

If you need to find facilities maintenance contractors, with a Greater Manchester postcode, trading for over five years, with a turnover of over £500,000, going through triple-digit growth with excellent financial health then with Red Flag Alert this information is available within 20 seconds.

• Make your account-based marketing exceptional. You can segment data on current users and target them with outbound information based on detailed information. Whether companies are growing, expanding into new areas or taking on new staff, you can offer them more services.
• Improve your efficiency by using the Red Flag Alert API to make sure your data is up-to-date. This is invaluable, as when adding records to the database it will save considerable time by having our rich data immediately upload to your database.
• Make sure there is a consistent view of your data across the organisation; don’t rely on your team to keep manually updating the system and being caught in a constant cycle of cleaning the data. Instead leave the updating to our API and be confident that vital information is available to everyone in the business, from sales and marketing to credit control.
• We understand that a key part of the modern marketing toolkit is detailed customer profiling. By having a detailed and up-to-date view on your customers it’s easy to build a perfect customer profile; using our database to then find similar customers is easy.
• Build more specific marketing lists by using our extensive parameters to drill down on customers who need specific messaging.  You can approach rapidly growing companies in a different way to how you approach companies in decline or distress.
• Being able to look at your market as a whole in terms of size, trends and financial performance will inform marketing decision making.