Sales

How RFA can help improve your sales performance

Finding prospects for a sales team to contact isn’t hard – lists are readily available. However, sourcing healthy businesses that have the right profile, will pass credit control and are in a position to purchase is like hunting for a needle in a haystack.

Sales teams can become incredibly inefficient because they spend too much time chasing prospects that are simply never going to purchase. Another common scenario is that months can be wasted courting a potential customer only for them to have insufficient funds to pay their invoices and then go out of business … but it doesn’t have to be like that. 

Prospects should be identified using accurate data that gives you a real insight into the inner workings of a business, not just a line on a spreadsheet giving you a name, a job title and an address. Information that is out of date by the time you get it means time can be wasted contacting people who may have moved on.

Red Flag Alert (RFA) provides you with live access to data that receives tens of thousands of updates per day, so it’s as accurate as it is possible to get. You can search for prospects by location or business sector, so if your sales team have regions or areas of specialism it’s easy to access high-quality prospects for them all.

RFA allows you to profile your most profitable clients and search for lookalike businesses. You can also identify new businesses so you can approach them before your competitors do. Importantly, you can exclude businesses showing signs of distress, which means you can focus solely on those it’s worth forming a profitable long-term relationship with.

To discuss how Red Flag Alert can help you and your business, please call us on 0344 412 6699. Lines open 9am to 5pm Monday to Friday.