Our software provides up‐to‐date information on every business in the UK. Our clients use this data to make thousands of better business decisions every day.
There are over five million businesses in the UK and dozens of data points on each business which are changing daily.
When you consider this doesn’t even include the millions of sole traders and partnerships you get a feel for the enormity of business data in the UK. Keeping track of this is a monumental challenge. At Red Flag Alert we focus on aggregating the most up‐to‐date business information and presenting it in a way which is most useful for you.
The data we collect can help your business in many ways. Some of our clients focus on one benefit; others integrate it across multiple business lines. Here are ten ways we’re dedicated to helping you:
If you need to ensure your information on UK businesses is up‐to‐date then we’ve got you covered. Our data comes from multiple sources and is aggregated daily. If information exists then you’ll find it on Red Flag Alert.
It’s surprising what our information can be used for. Our clients utilise it in thousands of ways, from building target marketing lists to assessing the default risk of their customers.
Our software was built by Begbies Traynor which is one of the UK’s leading insolvency practitioners, so they know a thing or two about evaluating risk. Our data gives a detailed breakdown on the financial health of every business in the UK. In fact it considers 114 data points to arrive at a health rating for every business.
The health rating includes our proprietary algorithm which shows one, two, or three red flags. These red flags indicate a level of financial distress, and this unique level of insight gives you time to decide on a course of action before it’s too late.
The credit reporting industry has historically been binary: a business is either a risk or not. We think this isn’t good enough. Our software allows you to get a more detailed risk profile of a customer. Part of this analysis manifests in a business being allocated a number of red flags. Here’s what each red flag means:
One Red Flag: 900,000 businesses in the UK are at this level so it’s pretty common. It means a business has the occasional discrepancy, for example a decrease in their bank credit limit.
Two Red Flags: The number of discrepancies is increasing in velocity. Here we may find CCJs, directors resigning or significant losses. 50% of businesses with two red flags aren’t trading in twelve months.
Three Red Flags: 60% of businesses at this level aren’t trading within seven days. This may mean a CVA petition is being started.
Because our data is so detailed you will see problems arising over time and this means it will never be surprising if one of your stakeholders is at three red flags. You’ll have seen it coming from a mile away and already acted.
Our API works across all the main platforms (Salesforce, Microsoft and Sugar CRM to name a few) and our team are experts at deploying it effectively. By using our API you can be sure the data you use is updated every 24 hours and is also much richer. You may have a name, address and phone number in your CRM, so not only will this be up‐to‐date but our API will also plug in a host of other data about that business.
So you have the name, address and phone number of every business that is important to you. By plugging our data into your CRM you can add the number of employees, profit, directors, net profit, shareholders’ funds, liabilities, financial health and cashflow (to name a few).
Whatever your information needs are we’ll make sure you have relevant and up‐to‐date information.
We help you find the best sales leads. Our UK business coverage means whatever your sector we have up to the minute information on everything you need to know about your prospective customers. By using our information you don’t need to spend hours prospecting – the information you need is there waiting for you.
Whether your target customers are mass market or niche our software allows you to be very specific in helping you find them. Whether you are looking for companies from a certain sector or you need to find companies of a certain size or growth velocity we can zero in on these businesses for you.
We help marketing teams organise their campaigns and manage their data. We can segment data in thousands of different ways so your marketing campaigns are hitting the right companies.
Managing your marketing data through our system is easy. Once your CRM is plugged into our software you can say goodbye to obsolete records and missing out on new potential customers.
If you need to keep an eye on businesses for any reason you can set up alerts which tell you when something is happening. If you want to check if any of your clients are experiencing financial health issues you can set up an alert to send you a message if a business’s health rating worsens.
These alerts can be sent to any key stakeholders in your business and means you can take the action you need, whether that is reducing a credit line or upselling a new product.
Our data is GDPR complaint so you can be comfortable that using it will be a good starting point to remaining compliant.
Our expert team can also help you maintain GDPR compliance in the way you manage data. With our data and expertise you will be well placed to do this.
We don’t see ourselves as just a software company. We have a team of consultants who are focussed on making sure you utilise our system in the best way for your business.
Red Flag Alert is a unique system built to assess risk and grow a business. In 2003 Begbies Traynor, the UK’s leading corporate rescue and recovery practice, set up Red Flag Alert as a way of identifying companies in financial distress so they could offer their services, whilst at the same time growing their own business.
The development of the system has seen it used in multiple ways by companies across a range of sectors. At its core we provide detailed up‐to‐date insight on financial health. We are surprised every day with the many different ways our clients use this data to add value to their business.
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