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Red Flag Alert & Microsoft Dynamics CRM


The Red Flag Alert API enables you to integrate our business intelligence directly into Microsoft Dynamics CRM. Our data is the most detailed business intelligence available. It covers over 140 data points for every business in the UK, including our unique financial health rating which gives you an instant view on the financial stability of any business in the UK.

Our API gives you immediate access to our information through your existing CRM, adding a layer of depth and crucially ensuring that your information is kept up-to-date. There are multiple benefits to using our API alongside Microsoft Dynamics CRM.


Key benefits 

  • Credit checking is quick and detailed, allowing you to make quick decisions on working with clients.
  • The on-boarding of suppliers is simple; you can evaluate their financial information quickly and easily.
  • Using our API means you will be able to keep information on your CRM fresh.
  • Our team are on hand to make sure that your API integration is implemented effectively.
  • The API allows your sales and marketing teams to be working with the most detailed and up-to-date information.
  •  Ensure your sales team have every angle covered when going into a pitch meeting, from company background to associated companies.
  • Stay on top of changes to your current client base. If they are experiencing financial distress you will know in real time and be able to take action.
  • Make account based marketing work for you by giving your sales and account management teams access to information which enables them to provide the best service to your current clients.
  • Expedite your compliance checks by looking at detailed information on customers and clients.
  • Keep updated with daily alerts about the changes in your database which are the most important to you. 

An API that delivers more


30 Years of financial data
35+ Fields of company credentials
15 Million director relationships
Company alerts from 1 month's time
17,000 daily updates
Experts on hand to help and advise
Free company check access
30 Seconds to get started

Market Comparison

15 Years of financial data
30+ Fields of company credentials
14 Million director relationships
Company Alerts from 1-2 year's time
10,000 daily updates
Experts on hand to help and advise
Free company check access
30 Seconds to get started
“A super robust system, which gives us the heads-up on potential issues, via one simple email that gives you all the information you need. The system contains a vast amount of information, and it is available on a handy printout, just what we want and quick as a flash.” Simon Tolson, Head of Pricing, Hiscox Insurance
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increase in revenue per client

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decrease in customer default

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increase in sales team performance

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