Creditor services data provides details on the £4bn of bad debt accrued by British businesses every year. Specifically, it collects details of every instance where a business is an unsecured creditor in an insolvency procedure – where there are inadequate funds to meet the liabilities.
This white paper explains how this specific dataset can revolutionise your sales and marketing results:
- Learn how £4bn of annual bad debt will provide a steady stream of highly motivated buyers
- Read how one business increased its sales conversion from 0.5% to 12% by using creditor services data
- Take your customer segmentation to another level by learning how to zero in on highly specific customer types
- Use creditor services data to re-engage your current clients and increase the value of their yearly spend