A 208% increase in revenue. 171% increase in average contract value. Improved win rates for 86% of marketers.

Businesses need to understand the people they serve if they’re to succeed. From sales and marketing to product development, customer profiling gives staff across departments a better understanding of their client base. How do you define your ideal customer profile (ICP)?

Sales enablement is a hot topic in business today.

Red Flag Alert Data has revealed the scale of opportunity available to accountants operating in Yorkshire.

Recently I reread a report by McKinsey & Company on what customers care about most in B2B sales.

Last Friday an estimated four million people in over 150 countries took part in The Global Climate Strike, a protest against government and business inaction on climate change. 

Successful salespeople have one thing in common: they’re in tune with their customers.

Most sales teams know the importance of data. But many are using incomplete, outdated information. The benefits of using a comprehensive external source of information like Red Flag Alert are huge.