Sending effective cold emails to decision-makers is challenging. You can easily spend hours crafting a message, only to never hear back from them. However, in enterprise sales – where one client can be worth a large fee – cold email is an incredibly powerful tool.
As is the case in most companies, part of the Red Flag Alert sales process is listening to customer objections.
While it would be great if prospects could instantly see why we love our product as much as we do, we understand that most of the time customers will have questions and require some education on precisely how we help their business.
If you want to increase your sales, then improve your data. It sounds simple, but the research backs it up, especially for B2B sales.
A study by McKinsey found that analytics are playing an increasingly important role in B2B sales. The majority of high performing firms use data effectively, and these firms are over 15% more likely to do so than their peers.