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Latest Articles on B2B Sales & Marketing

New Book ‘I Want to Be in Sales When I Grow Up!’ is a Brilliant Reminder of the Basics of Selling

22-11-2019 B2B Sales & Marketing

New Book ‘I Want to Be in Sales When I Grow Up!’ is a Brilliant Reminder of the Basics of Selling

I used to dread telling people at parties what I did. ‘So what do you do?’ they’d ask, probably hoping I would say I was a doctor and could help diagnose their latest medical predicament… ‘I work in sales!’ I’d say, enthusiastically.
Red Flag Alert Launches Zoho Integration

20-11-2019 CRM & Data B2B Sales & Marketing

Red Flag Alert Launches Zoho Integration

With over 100,000 changes to UK business data every single day, data quickly becomes obsolete – undermining the effectiveness of even the most sophisticated CRM.

As a UK-based, leading business intelligence solution, Red Flag Alert is always looking to address this problem and is proud to announce the launch of a new Zoho integration that gives small businesses access to the same quality of data as large multinational businesses, directly into their CRM.
Report Says “Too Much Contact” is the Most Damaging Sales Activity; Here’s What to Do Instead

31-10-2019 B2B Sales & Marketing

Report Says “Too Much Contact” is the Most Damaging Sales Activity; Here’s What to Do Instead

Recently I reread a report by McKinsey & Company on what customers care about most in B2B sales. The article is called “The basics of business-to-business sales success”, and it contains some useful insight into the differences between what customers say they want, and what they actually want from a salesperson.
How Greta Thunberg Uses Well-Known Sales Techniques to Get Results

17-10-2019 B2B Sales & Marketing

How Greta Thunberg Uses Well-Known Sales Techniques to Get Results

Last Friday an estimated four million people in over 150 countries took part in The Global Climate Strike, a protest against government and business inaction on climate change. The event was led by Greta Thunberg, the sixteen-year-old Swedish activist who is fast becoming a household name.
Three Reasons Why Red Flag Alert is a Necessary Tool for Accountants

11-10-2019 B2B Sales & Marketing

Three Reasons Why Red Flag Alert is a Necessary Tool for Accountants

Accounting firms face the same issues as many other companies – namely, how to ensure they have a steady stream of customers, and how to avoid business risk. Red Flag Alert is a solution that can help with both problems. Let’s dive in to find out how.
B2B Sales tips – à la carte

18-09-2019 B2B Sales & Marketing

B2B Sales tips – à la carte

Last Friday night my wife and I went out to our local Italian restaurant. As we sat perusing the menu I was struck, not only by the fine cuisine on offer, but also by the number of different sales techniques that I could see being put into practice.
Use Data to Power Your Email Marketing Campaigns

16-09-2019 B2B Sales & Marketing

Use Data to Power Your Email Marketing Campaigns

Email marketing is an effective way to communicate directly with prospects who have already expressed an interest in your product or service.
How Bain’s B2B Value Pyramid Will Give Your Sales Team an Edge

10-09-2019 B2B Sales & Marketing

How Bain’s B2B Value Pyramid Will Give Your Sales Team an Edge

What do your customers value most about your offering? Low cost? Quality? Innovative technology?

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