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Latest Articles on B2B Sales & Marketing

How Greta Thunberg Uses Well-Known Sales Techniques to Get Results

17-10-2019 B2B Sales & Marketing

How Greta Thunberg Uses Well-Known Sales Techniques to Get Results

Last Friday an estimated four million people in over 150 countries took part in The Global Climate Strike, a protest against government and business inaction on climate change. The event was led by Greta Thunberg, the sixteen-year-old Swedish activist who is fast becoming a household name.
Three Reasons Why Red Flag Alert is a Necessary Tool for Accountants

11-10-2019 B2B Sales & Marketing

Three Reasons Why Red Flag Alert is a Necessary Tool for Accountants

Accounting firms face the same issues as many other companies – namely, how to ensure they have a steady stream of customers, and how to avoid business risk. Red Flag Alert is a solution that can help with both problems. Let’s dive in to find out how.
Three Reasons Why Red Flag Alert is a Necessary Tool for Accountants

11-10-2019 B2B Sales & Marketing

Three Reasons Why Red Flag Alert is a Necessary Tool for Accountants

Accounting firms face the same issues as many other companies – namely, how to ensure they have a steady stream of customers, and how to avoid business risk. Red Flag Alert is a solution that can help with both problems. Let’s dive in to find out how.
B2B Sales tips – à la carte

18-09-2019 B2B Sales & Marketing

B2B Sales tips – à la carte

Last Friday night my wife and I went out to our local Italian restaurant. As we sat perusing the menu I was struck, not only by the fine cuisine on offer, but also by the number of different sales techniques that I could see being put into practice.
Use Data to Power Your Email Marketing Campaigns

16-09-2019 B2B Sales & Marketing

Use Data to Power Your Email Marketing Campaigns

Email marketing is an effective way to communicate directly with prospects who have already expressed an interest in your product or service.
How Bain’s B2B Value Pyramid Will Give Your Sales Team an Edge

10-09-2019 B2B Sales & Marketing

How Bain’s B2B Value Pyramid Will Give Your Sales Team an Edge

What do your customers value most about your offering? Low cost? Quality? Innovative technology?
The Importance of Data in Telesales

06-09-2019 B2B Sales & Marketing

The Importance of Data in Telesales

Many telesales teams struggle to improve closing rates – they increase targets, improve their lead generation and invest in training their staff to get better at closing.
Data Leads to Transfer Window Success

27-08-2019 B2B Sales & Marketing

Data Leads to Transfer Window Success

As someone with a keen interest in how data drives business decisions, it’s hard not to be captivated by the football transfer window.

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