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Latest Articles on B2B Sales & Marketing

How Red Flag Alert Deals with Customer Objections – Part 1

30-12-2019 B2B Sales & Marketing

How Red Flag Alert Deals with Customer Objections – Part 1

As is the case in most companies, part of the Red Flag Alert sales process is listening to customer objections.

While it would be great if prospects could instantly see why we love our product as much as we do, we understand that most of the time customers will have questions and require some education on precisely how we help their business.
Companies With The Best Data Sell More: Red Flag Alert Now Includes Turnover and Employee Data

23-12-2019 B2B Sales & Marketing

Companies With The Best Data Sell More: Red Flag Alert Now Includes Turnover and Employee Data

If you want to increase your sales, then improve your data. It sounds simple, but the research backs it up, especially for B2B sales.

A study by McKinsey found that analytics are playing an increasingly important role in B2B sales. The majority of high performing firms use data effectively, and these firms are over 15% more likely to do so than their peers.
The One Amazing Cold Calling Tip Most Businesses Ignore (Backed by Research)

18-12-2019 B2B Sales & Marketing

The One Amazing Cold Calling Tip Most Businesses Ignore (Backed by Research)

“The leads are weak. ******* leads are weak? You’re weak.”

In this line in the movie Glengarry Glen Ross, Alec Baldwin’s character Blake sums up a huge problem within sales – the perception within some teams that strong sales reps should be able to convert even the weakest of leads.
New Book ‘I Want to Be in Sales When I Grow Up!’ is a Brilliant Reminder of the Basics of Selling

22-11-2019 B2B Sales & Marketing

New Book ‘I Want to Be in Sales When I Grow Up!’ is a Brilliant Reminder of the Basics of Selling

I used to dread telling people at parties what I did. ‘So what do you do?’ they’d ask, probably hoping I would say I was a doctor and could help diagnose their latest medical predicament… ‘I work in sales!’ I’d say, enthusiastically.
Red Flag Alert Launches Zoho Integration

20-11-2019 CRM & Data B2B Sales & Marketing

Red Flag Alert Launches Zoho Integration

With over 100,000 changes to UK business data every single day, data quickly becomes obsolete – undermining the effectiveness of even the most sophisticated CRM.

As a UK-based, leading business intelligence solution, Red Flag Alert is always looking to address this problem and is proud to announce the launch of a new Zoho integration that gives small businesses access to the same quality of data as large multinational businesses, directly into their CRM.
Report Says “Too Much Contact” is the Most Damaging Sales Activity; Here’s What to Do Instead

31-10-2019 B2B Sales & Marketing

Report Says “Too Much Contact” is the Most Damaging Sales Activity; Here’s What to Do Instead

Recently I reread a report by McKinsey & Company on what customers care about most in B2B sales. The article is called “The basics of business-to-business sales success”, and it contains some useful insight into the differences between what customers say they want, and what they actually want from a salesperson.
How Greta Thunberg Uses Well-Known Sales Techniques to Get Results

17-10-2019 B2B Sales & Marketing

How Greta Thunberg Uses Well-Known Sales Techniques to Get Results

Last Friday an estimated four million people in over 150 countries took part in The Global Climate Strike, a protest against government and business inaction on climate change. The event was led by Greta Thunberg, the sixteen-year-old Swedish activist who is fast becoming a household name.
Three Reasons Why Red Flag Alert is a Necessary Tool for Accountants

11-10-2019 B2B Sales & Marketing

Three Reasons Why Red Flag Alert is a Necessary Tool for Accountants

Accounting firms face the same issues as many other companies – namely, how to ensure they have a steady stream of customers, and how to avoid business risk. Red Flag Alert is a solution that can help with both problems. Let’s dive in to find out how.

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